Wood Partners LLC is entering the Los Angeles market with its first new luxury apartment community named Alta Hollywood, which is opened its third and final building earlier this month.
One block east of the Hollywood and Highland Center, Alta Hollywood is located in the heart of the Hollywood entertainment district at 1714 N. McCadden Place. The 218-unit multifamily development is designed with hip and classy flair coupled with eco-friendly services and packed with high-end amenities commensurate with its Hollywood locale, according to Wood Partners.
The general contractor on the project was Wood Partners West Builders and the architect was Van Tilburg, Banvard and Soderbergh. Opened for lease on Oct. 1, Alta Hollywood is already 20% leased and is expected to reach full occupancy by mid-2011.
“There are a lot of people in Los Angeles living with people they don't really want to live with, whether it's parents or roommates, because of the recession,” says Wood Partners Director Brian Hanson, who handles the company’s Southern California developments. “As the economy recovers, these people are going to be looking for their own place to live and in our target demographic -- mid-20s to late 30s -- that probably will be an apartment.”
Alta Hollywood offers tenants 24 floor plans with the following breakdown: six studios from 667 sq ft to 1,067 sq ft, starting at $2,140; 112 one-bedroom/one-bath units from 635 sq ft to 1,498 sq ft, starting at $2,059; 55 two-bedroom/two-bath units from 1,187 sq ft to 1,805 sq ft, starting at $2,825; and 27 one-bedroom/one-bath penthouses and 19 two-bedroom/two-bath penthouses, from 851 sq ft to 1,805 sq feet, starting at $2,990.
Some of Alta Hollywood’s amenities include espresso-colored plank flooring, designer pendants and light fixtures, oversized windows in living areas, matte, stainless steel appliances, walk-in closets, oval soaking tubs, terraces or balconies and pre-wired for multiple phone lines and high-speed internet. The penthouse offers exclusive elevator access to the penthouse level, 20-ft ceilings, two-level floor plans with airy lofts, large master bedroom with sitting area (selected units), den, library or home-office space (selected units) and oversized terrace or balcony (selected units).
Alta Hollywood also boasts high-end community activities/services such as large pool and heated whirlpool spa, barbecue grills poolside, WiFi in all common areas, elite urban bar and resident lounge, 24-hour fitness center with premium Techonogym strength and cardio equipment, executive business center with conference room and multi-media print and data services, assigned parking in private, controlled-entry gate with remote access, pet friendly and private courtyards with fireplaces.
In keeping with Wood Partners’ commitment to build environmentally friendly communities, the property offers energy star appliances, 13-SEER air conditioning, low-VOC paints and adhesives to reduce toxic emissions, thermally-broken windows for greater energy efficiency, DFL lighting in most fixtures for 75% less energy use, onsite recycling center, energy-efficient pool and spa equipment, low-flow toilets and 80% recycle/reuse of construction waste.