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Hot Concepts to Cool Off Wuhan
By Paul Napolitano
Sometime next fall, thousands of bicycles—this is China,
after all—will descend upon Wuhan's newest attraction, a 1.3
million-sq.-ft. mixed-use center anchored by scores of major
European retailers and large themed restaurants.
The $162 million project now under construction will be a
tourist experience for the entire area, Ji Xiao-An, president
of developer Beijing Hulian, said in a prepared statement.
Wuhan, a city of eight million people, is located along the
Yangtze River, about 700 mi. west of Shanghai. It's known
as one of China’s “Cauldron Cities” because of its exceedingly
hot summers.
Wuhan City Plaza will include a nine-story department store,
six levels of retail shopping, nightclubs, movie theaters,
several restaurants and four stories of office space. Three
of the upper floors in the mall component will be themed environments.
Ji anticipates that his project, the largest of its kind
in Wuhan, will be a popular spot for residents to get some
relief from the heat. "People can spend the heat of the day
in a pleasant environment," he said.
Ji said that Wuhan, an important industrial and trade hub
for central China, can easily support a large-scale project
like this.
The most fascinating design aspect of the project was incorporating
Western retail and entertainment concepts in a themed environment,
said John Deenihan, design principal/retail of the project’s
architect, Los Angeles-based Rothenberg Sawasy Architects.
Some retailing differences in China include smaller shops
and restaurants ranging up to 30,000 sq. ft. Another twist:
the reality of bicycles being the primary transportation for
the majority of city residents.
In this part of China, eight spaces for bicycles are allocated
for every 1,000 sq. ft. of gross leasable space, Deenihan
said. By comparison, only one space per 1,000 sq. ft. is designated
for vehicles in China, Deenihan said. There will be two areas
outside Wuhan Plaza that will be used for “bike parking.”
Each will hold about 4,000 bikes.
With retail themes being relatively new to China, Deenihan
said, “Our goal was to produce a casual streetscape environment
with a European ambience while still respecting local cultural
design principles such as feng shui.”
The sleek exterior glass and aluminum exterior, with accents
of ceramic tile and granite, will be further distinguished
by extensive advertising graphics and large-screen, electronic
billboards on the façade, a common Chinese practice on commercial
buildings.
“We are giving this element considerable attention to assure
than it does not detract from design integrity,” Deenihan
said.
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