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Feature Story - July 2005

Living Closer to Work, Family and Fun

A shortage of housing stock, low-interest rates, and the desire to spend less time commuting on the congested Santa Monica and San Diego freeways are some of the reasons behind a mini multifamily building boom on the west side of Los Angeles County.

By Greg Aragon

From Westwood to West Hollywood, the west side of Los Angeles County is booming with new development- especially in housing and mixed-use projects.

The $200 million Californian in Westwood is scheduled to be complete in September. The 23-story, 80-unit condominium project is a product of developer Fifield Cos. of Chicago. The architect is West Los Angeles-based Nadel Architects and the general contractor is San Mateo-based Webcor Builders. (photo by Greg Aragon).

Herb Nadel, president of Los Angeles-based Nadel Architects Inc., who is working on several projects in the area, said workers are weary of long commutes, and that's one of the factors driving the influx of new projects west of downtown Los Angeles.

"People can't take it anymore," he said of traffic that is basically backed up all-day long on the 15-mi. stretch of Interstate 10 between downtown L.A. and Santa Monica.

Nadel, whose company has roughly $300 million worth of projects currently under construction or in the planning stages in West Los Angeles, said that he is seeing a trend in which people-many of whom left the city years ago to find lower-price housing elsewhere-are now returning because of intolerable commutes. The one major difference, however, is the much higher prices they'll find on the west side.

"People are saying, 'I don't want to spend two hours on the freeway everyday. My quality of life is being ruined.' So they find ways of living in the city," Nadel said. "It's one thing to have a nice home; it's another to get to your job. So we have people moving back into the city."

The Californian is Coming Soon

To help accommodate these reverse "immigrants," Nadel has lent his design expertise to projects such as the Californian on Wilshire Boulevard in Westwood, located about 5 mi. west of Santa Monica. The $200 million Californian is scheduled to be complete in September. The 23-story condominium high-rise is a product of developer Fifield Cos. of Chicago. The general contractor is San Mateo-based Webcor Builders. Nadel said that prices will be "in the neighborhood of $1,100 per sq. ft. for units averaging between $2 million and $6 million."

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The 290-ft.-tall structure will feature 327,000 sq. ft. of residential space and about 115,000 sq. ft. of parking in a 225-space garage. It will offer 80 lavish condos above a three-level subterranean parking garage, a swimming pool and 3,000 sq., ft. "corner pocket park" for public use. Units will range from 2,700 sq. ft. to 8,000 sq. ft. for a penthouse. All will boast private elevators and floor-to-ceiling glass on all windows and doors.

Nadel is also working on another project in Westwood, which is currently in the entitlement stage. "Club View," a $50 million development of Fifield at Wilshire and Comstock Street, will feature 32 luxury condo units in 21 floors. The 164,000-sq.-ft project will utilize three levels of subterranean parking. Unit costs will average between about $1,000 to $1,200 per sq. ft. and range between 3,400 and 4,400 sq. ft. in size, Nadel said.

Alan Pullman, principal and design director of Perkowitz + Ruth, a Long Beach-based architecture firm, said he also has noticed a rush in west side activity. "The west side is very constrained in terms of developable sites," Pullman said. "But I still think it's a very active market for both retail and residential."

Triangle' Set to Break Ground

His company is currently working on Melrose Triangle, a mixed-use, 2.4-acre project at Santa Monica Boulevard and Doheny Street in West Hollywood. The seven-building complex will have 190 residential units and 50,000 sq. ft. of retail on top of an underground parking garage with approximately 600 spaces. The 250,000-sq.-ft. project is currently in the environment impact report phase and is slated to break ground this summer. It is being developed by Beverly Hills-based Charles Co.

Pullman said the project will bring new life to the area and will be designed in a Mediterranean style with heavy use of earth-tone colors.

"The housing market for high-rise and mid-rise multifamily projects is being driven by a shortage of supply, a growing population and the economy being on an upswing," said Chip McCorkle, director of project development with Altadena-based Charles Pankow Builders Ltd. "These factors combined with low interest rates are making for-sale housing (condominiums) attractive to the development community."

McCorkle, whose company currently has about $160 million worth of construction projects underway or on the drawing board on the west side-including the $10 million mixed-use Metlox Block project in Manhattan Beach-added that this market will stay active for the next "three to five years" or until interest rates substantially increase.

He also sees another side to the dynamic growth.

"The downside to all this construction activity is twofold," McCorkle said. "First, material costs are on the rise [and] China's recent building boom has increased the price of steel and cement. The other issue here in Southern California is the high volume of work in several market sectors, stretching the subcontractor community thin."

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