McDonough Discusses a ‘Whole New World of Design’ at Swinerton-sponsored Summit

By Paul Napolitano
A presentation by internationally renowned designer William
McDonough was the highlight of the first annual Swinerton
Green Building Summit held in late May at the Asilomar Conference
Center in Pacific Grove.
Many of the nations leading green building
experts and visionaries discussed concepts such as building
green, sustainable design, and mandates from the city and
county of San Francisco. Discussions ranged from determining
return on green investment to funding sources and initiatives
to current research on improving building performance.
McDonough is one of the primary proponents of what he and
his partners call the next industrial revolution.
In 1999, Time magazine recognized him as a Hero for
the Planet, saying his utopianism is grounded
in a unified philosophy thatin demonstrable and practical
waysis changing the design of the world. McDonoughs
ideas and efforts were also honored when in 1996 he became
the only individual to receive the Presidential Award for
Sustainable Development, the nation's highest environmental
honor.
McDonough spoke on A Whole New World of Design,
where after 5,000 years of intense technological experimentation,
the human species has arrived at a point in its history
when the tragic global implications of current modes of human
activity are obvious; global warming, persistent toxification,
endocrine disruptors and heavy metal contamination, to name
but a few in the environmental category.
He also presented a new design paradigm, Cradle to
Cradle, which allows individuals, enterprises and institutions
to produce human constructs which are immensely profitable,
economically, ecologically and socially.
Presenters at the Summit included: William Browning of the
Rocky Mountain Institute, Dr. Malcolm Lewis of CTG Energetics
and the United States Green Building Council, Mark Palmer
from the city and county of San Francisco, Daniel Burgoyne
from the office of the state of California, Doug Seiter from
the U.S. Dept. of Energy, Rob Jernigan of Gensler Architects,
Kevin Burke of William McDonough + Partners, David Lehrer
from the Center for the Built Environment at UC Berkeley,
Dan Ray of GMAC, Barry Steinberg of Kutak Rock, Dr. Jorge
Vanegas from the Georgia Institute of Technology, Paul Murray
from Herman Miller and Dr. Alisdair McGregor from ARUP Engineering.
Expanded biographies on all of the speakers along with a
full agenda of the Green Building Summit program are available
upon request by calling Mark Gudenas at Swinerton Builders:
(415) 617-1414.
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