The client’s objective for this tired center was clear: create a new image would draw people to this location as a destination resort, rather than having them drive by on their way to newer, more innovative neighboring centers.

MCG achieved these goals by energizing the mall with a major renovation plan and identity program that added a creative ambience.

In-line shops and pedestrian corridors were replaced with a new curvilinear design, pedestrian living rooms and festiveplazas. A new food court and central court were also added.

The mall’s major tenants received a facaded modernization, while new mall entries were designed, emphasizing the fluid forms of the architectural detailing and graphic programs.

The success of this program can be attributed to the owner’s commitment to detail and form.

MCG exceeded client goals by re-inventing this shopping experience through multiple design layers. Architecture, interior furnishings and graphics re-established the mall as a unique destination resort for shopping and community gatherings.

Quotable:

“Since the remodel, this center has turned into a true destination as we continue to fill vacant space with name-brand retailers. It’s absolutely phenomenal.”

Bob Brown, owner’s representative,
Roebbelen Land Co.