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Views at 270, Hollywood
The
project provides 56 affordable housing units over subterranean
parking, a 13,000-sq.-ft. Walgreens drugstore, 1,250-sq.-ft.
free-standing retail site and a mass-transit hub for the surrounding
community.
The $13.6-million project's significance stems from the massive
coordination of a national retail developer, city planning
officials, and a local non-profit housing developer. Walgreens
desire to be on the bustling corner of Sunset Boulevard and
Western Avenue led to the multi-year development process culminating
in a project that met the intent of the Station Neighborhood
Area Plan and found favor with the local civic leaders.
This project was endorsed by the office of the mayor of Los
Angeles, the office of the local councilman and the Los Angeles
Community Redevelopment Agency, and was the first to be completed
using a portion of the $100-million Mayoral Housing Trust
Fund.
The initial stages of this project brought the developer
(and landowner) of Walgreens to design a typical, stand-alone
retail store. Walgreens' criteria based the initial site plan
in the rear corner of the site, well away from the urban corner.
As meetings with the city planning departments were held,
a compromise was set to locate the building directly at the
Sunset Boulevard frontage and construct a small retail building
at the corner to form as much street frontage as possible.
The project was then submitted for approval. The planning
commission approval was obtained, but challenged by the Los
Angeles City Council because the project did not represent
the best use of the intersection.
The Station Neighborhood Area Plan had been adopted and required
that the building height be graduated from neighboring residential
areas (at a very low-height restriction) toward commercial
areas up to 65-ft. Due to the Walgreens "required"
site layout, the primary mass of the project was set nearest
the adjacent residential neighborhood. To mitigate the impacts,
the project massing is eroded at the edges by variables such
as varying roof heights and stepping wall planes to break
down the massing of the residential structure.
Other challenges were varied and consisted of the coordination
for access to residential lobbies and parking versus on-grade
parking for retail, loading access for retail portion, egress
and fire department access, and access for disabled people.
Judges' Comments:
- "This is the type
of project that needs to be done in L.A.--and elsewhere."
- "The builder did
not disrupt the community during the construction phase."
Project Team:
Owner: Hollywood Community
Housing Corp.
Architect: M2A Architects
General contractor: Benchmark
Contractors Inc.
Engineering team: Saiful/Bouquet
(structural)
Donald F. Dickerson & Associates (mechanical, electrical)
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